Apple vs. Facebook: Privacy and Personalization

Bryan Butler
3 min readFeb 1, 2021

Personalized ads avoid adult diapers ads being served as a 19-year-old.

As a digital marketer by trade, this move makes my job harder and make the consumer’s experience much less personalized! For people who are not in this industry, this move takes away the option to show users personalized ads if the IOS user chooses to OPT out of data collection and personalization. But this…

--

--

Bryan Butler

I am a Digital Marketing leader who has worked in the industry since 2008. I help coach, educate and run enterprise digital lead generation strategies.